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The Benefits Of Vehicle Graphics As An Advertising Channel

By Frances Evans


What's the first thing that comes to mind when you think of outdoor advertising? If you're like most people, there's a good chance that this was either a flyer or a huge roadside billboard. While there's nothing wrong with these, you'd be surprised to learn that MN vehicle graphics are actually an effective form of outdoor advertising. If you're skeptical, just take a look at the benefits you stand to gain from utilizing this medium.

Acting as mobile billboards, vehicle wraps make it easier to target your ads to the right audience in the right place, at the right time. This includes focusing on locations where your brand is yet to penetrate, as well as peak traffic spots during rush hour. Either way, taking your campaign close to your audience will all but guarantee its effectiveness.

One of the disadvantages of using traditional billboards is that they're often fraught with restrictions on imagery, color and, in some cases, timing of the displayed ad. That said, you might be surprised to learn that these limits aren't always applicable to vehicle wraps. Depending on the location, the latter will allow you use the space more creatively in order to stand out from the crowd.

It's well-known that consumers need to see something multiple times before it gets ingrained in their memory. Furthermore, studies have suggested that ads in motion gets noticed quicker and are more memorable. Vehicle wraps fulfill these two conditions, which is why they deliver more quality impressions than you'd get from stationary ads.

Running an ad campaign on wheels gives you more control over the exercise and make changes as you see fit. Not only can you track the vehicles using GPS, but you can also expand, scale down or halt the campaign any time you want. Some providers will even allow you bring in a third party for the monitoring bit as an assurance of their credibility.

It's worth pointing out that unlike most other channels, mobile billboards are basically unavoidable. More specifically, this medium puts your ads right in front of people's eyes, thus giving them no option but to pay attention. Needless to say, this translates to an enhanced ability to get the message across.

Multiple sources have suggested that the majority of consumers make purchasing decisions when they're outside their homes. Capitalizing on this factor will require you to position your ads strategically, which is where mobile billboards come into the equation. Thanks to their flexibility, you can engage consumers on all stages of their path-to-purchase without having to expand your marketing budget.

Traditional advertising platforms haven't lost their charm despite the rise in popularity of their digital counterparts. The latter aren't always received favorably by consumers, not to mention that they only provide access to a limited audience. Unlike other offline channels, vehicle wraps are unique in the sense that they communicate to a broad demographic while maintaining a profile so low that people don't really mind them.




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